Nintendo's Secret Power

Is what many perceive to be its weakness...

Their secret weapon is their owning of a heritage that ensures relevance and media concern. Always having interest, regardless of what they do, Nintendo intelligently operates within their means and conservative forecasts, ensuring that they make a profit and continue on into the future.

It has been shown that cracking the games market to become an industry leading platform is not quite as simple as just releasing the most powerful console and 'best' games, look at the Sega saga or NeoGeo etc, the international market is diverse and can bear multiple approaches. So, Nintendo has nearly no reason to attempt any emulation of SCE or Microsoft's gaming platforms business models. With Sony and Microsoft as competition, mostly doing the same as the other, the Big N can only go another way.

While onlookers think "what are they doing!?", Nintendo is surviving by playing a different game altogether.

Nintendo will always aim to capitalise on under-tapped demographics, the company has undeniably managed well up to now by using this strategy, as far back as the Game&Watch. With their previous defiant actions and the heritage-focused culture of their organisation , following suit is a near impossibility for Nintendo.

Staying assured through the self-imposed demise of the Wii U, there must be a reason why the three heads of N are so smiley about a situation that seems embarrassing to the rest of the industry...

Consider how many say that consoles have enough graphical power for photorealism already... And then forget about 4k being the majority-standard any time before 2022...

One of Nintendo's plans may be like this: 

The NX will be released before early 2017, around two years ahead of another Xbox or PlayStation (not PS4K). It will be launched at an affordable price and with as much power as both 'new-gen' consoles combined... It may be that Nintendo has chosen to take a leap on it's competition by offering superior hardware at a similar price point to PS4 XboxOne VR bundles.

Let's hope for those exclusives. As although third-party multi-platform support is to be wanted, the system will require original AAA experiences - and with Nintendo's 2014-15-16 track record of of less than 15 notable home-console games per year, they would be best served to increase their first and second-party output. 

The NX announcement looms...